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Wednesday, June 28, 2017



Woodland develops adventure garments for cold outdoors

Bangla Apparel Desk

December 03, 2014

Woodland, the global outdoor adventure garment manufacturer, has launched a new series of technology enhanced apparels suitable for harsh outdoor weather conditions.

Designed at Woodland innovation Lab, the extreme cold weather activity-appropriate, warm, flexible and soft clothing range maintains a comfortable temperature on the ascent and traps warm air while at rest.

The line includes the active insulation property incorporated Superlight jacket. The piece features a breathable open woven mesh interior lining with an air permeability of 91 CFM (cubic feet per minute) that allows the moisture to escape quickly. The jacket is also replete with interlocked long strand filament made Hi-Loft Insulation quality and the breathable but wind resistant soft shell face fabric (made using100 percent stretch nylon with an air permeability of 6 CFM).

Built specifically for cold weather outdoor sports activities, the lightweight Heat Lock Jacket is designed with air chambers to trap body heat. It regulates the body temperature and boost up the retained body heat by 20 per cent and dissipates excess body heat generation. The highly breathable, durable and quick drying ensemble retains the active heat insulation property even after numerous washes.

The multi-functional and multilayered jacket Storm Breaker is designed to provide protection against all severe weather conditions. Made using highly concentrated woven fabric, the jacket features a top layer crafted from water based PU membrane. The breathable membrane made middle layer allows easy moisture and air permeability, while blocking the wind to prevent chill. The inner lining comprises fleece that offers heat insulation.

Founded in Quebec, Canada, over twenty five years ago, the adventure sportswear label Woodland has presence in more than 20 countries. The brand operates a network of nearly 350 exclusive outlets and around 3000 multi-brand stores in nations like Sri Lanka, Bangladesh, China, Vietnam, Indonesia, Malaysia, Philippines, Macau and India.

Woodland Innovation Lab focuses on bringing breakthrough ideas forward with lot of research and actual testing with adventure enthusiasts. It works with professionals who are continually exposed to the harshest elements. The lab’s product development and design process is aligned with the feedback gained from real life adventurers. (PB)

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